E answer is to destroy verything he owns that is branded The book is combined from the diary and blog he kept in both the run up to and the aftermath of the burning It did make for interesting reading but it wasn t life changing to me I think that people that are so dictated by brands to this xtreme are rare thankfully Also although I knew why it felt important to him to burn verything I couldn t help but keep thinking Why don t you give it away instead Lots of commentators on his blog and dissenters in the press at the time made this same point and I agreed It was a ritualistic thing for him much is made by his therapist of the fact that his father designs fire safety alarms for a living but I felt that his conspicuous and unnecessary consumption could have been turned into a positive thing instead of being wastedI agree with Ban Hashim whose review on Visual Bookshelf on Facebook said although his aims were admirable they were in Scala for Java Developers essence futile and self serving I also think that the picture on the back of the book was a mistake as his smug look really doesn t make you want to believe this has any higher motive than attention seekinggotistical self The Qur'an, Morality and Critical Reason: The Essential Muhammad Shahrur exploration This is true he seems to be trying so hard to do a good thing but it feels pointless andgotistical Few books I ve Vermeer to Eternity ever read have made me sit up and want to make immediate changes in the way I live my life This book is one of those I found Bonfire of the Brands too be anxtremely interesting and thought provoking read The book is written in the form of the personal diary ntries of Neil Boorman brand addict The basic premise is an interesting one why are brands so important to some people and can they really define who you are or who you aspire to bePersonally I ve never really bought into the brand identity thing I don t feel I define myself through what I wear or display I have deeds and words to perform that functionIt s an interesting concept though and whilst Neil Boorman was clearly obsessed with what others thought of him I don t give two hoots if some shallow person thinks they know all about me based on my clothesPerhaps this is because in my formative years I simply didn t have the disposable cash to lavish on such trophy brands or the fact that I spent what I had on books #CDs and other such phem As a sort of 21st century follow up to Naomi Klein s #and other such phem As a sort of 21st century "Follow Up To Naomi Klein S Logo Which I Ve " up to Naomi Klein s Logo which I ve a million times and njoyed but for some reason never uite finishedlazy and inevitable comparison btw sry Bonfire of the Brands gives a running countdown of the lead up to and aftermath of Neil Boorman burning and sledgehammering like 90% of his possessions his bid to Cabaret escape the constant hum of the capitalist telescreens and conseuent near mental collapse I read it pretty much in one sitting very unusual for me and appreciated it at the time as a compelling read but the I think about this book the I realise how good it really was and I want to talk about it because it seems odd that nobodylse seems to beAs someone who s been using the same piece of crap payg for four years and who hasn t consciously sought out a clothing capital b Brand for over ten now who in fact curdles away from anything obnoxiously logo d ven if I otherwise love it sup River Island I thought this would be a fascinating kind of soft social science memoircultural overview with ultimately little to teach me about my own habits Especially in light of the neo Batemanesue opening I am a half aten apple a polo playing horseman and a snow capped mountain When I am at work I like to be thought of as a free thinking creative So I use an Apple Mac which is what all the cool artistic people seem to use My polo shirt made by Ralph Lauren is common among council state kids and I wear it to make me look just a little bit tough All day I drink Evian water not because it tastes specially nice it s just that the label makes me feel healthy and well special I am a white lower middle class Londoner an ABC1 As a brand consumer yourself you should be able to guess all this just by looking at me For the most part for whatever reason perhaps due to my being plus sized out of most shops on the proverbial high street this all is a language that largely Trading Places: The Netherlandish Merchants in Early Modern Venice evades me and having worked in big box retail for a lamentable number of years I feel generally aware of albeit far from immune to the power of packaging and presentati. Al historicalconomic and psychological ways in which brands have gripped our society as wel. ,
There s some interesting stuff in this book about our committment to branded goods The part that continues to resonate with me is his discussion of why we reserve the greatest resentment for those who adopt styles most similar to our own I think it xplains a lot about hipster hating
like me I came across Neil s blog and was nough that I bought this book Very glad I didI think it was a #brave book to write basically The Bookshop on the Shore exposing his low selfsteem and #book to write basically Dance Real Slow exposing his low selfsteem and his psyche for the common good Examining WHY he was so seduced by brands Why it was a problem for him breaking it down How he learned to live without brands how difficult it wasReally interesting analysis from a non American point of view Why do we care if our shoes are from Nike or not In my case why do I need yet another overpriced designer handbagLots of food of thought in this one This is a book about one man s journey in trying to de brand himself and live a simpler life His blog shows he s got a lot of flak from people disagreeing with him and ven I think he s kind of scary as I do not find shopping and buying branded goods such an motional The Day Christ Was Born: The True Account of the First 24 Hours of Jesus's Life experience but it s interesting to read how much he learns about himself in the processIt s notxactly a Booker winner but very topical contemporary and if those who read it would care to admit strikes a familiar chord in all of us A brilliant book one I wouldn t hesitate to recommend to anyone The best books are those that can change your perspective on something and that is xactly what this does I think people who are not uite open to the message of the book are the ones leaving reviews accusing Boorman of pursuing a selfish agenda in writing this and the vents that led to its conception but for me that is unavoidably a part of the process he documents trying to take a step away from his brand based defence mechanisms whilst maintaining frank honesty about his perceptions and thoughts throughout Granted his writing style is a world away from Shakespeare but in my opinion this is a book that places it s merit in its message not its graceful tones If you get a chance to read this I d whole heartedly recommend it to anyone and veryone Considering the subject matter it really is uite a breezy read and njoyable from start to PostgreSQL Server Programming - Second Edition end Not bad Obviously a little raw as it appears I hope to be a unedited un revised daily diary compiled into digest formPersonally I think he went too far in trying to remove himself completely from the marketverything has a brand or is a brand or branded one way or another but I applaud his dedication and commitment to his decisionWhile a little over rambling there was some really good points about how we as consumers are tricked and manipulated into consuming and paying and for what is mostly mass produced as the same thing but differentiated on price by branding and marketingBoorman s solution does not adeuately address what to do about purchasing on uality Some times uality is i An interesting read about one man s journey to discover meaning in hos life by removing from it Integrity Restored: Helping Catholic Families Win the Battle Against Pornography everything that gave it meaning in the past at least in his view I found the first half of the book the part leading up to the bonfire much interesting than the post bonfire section however it also made me stop and think about my own attachment to stuff and why I often want or purchase things simply because I feel I have to and not because I need that skirt or pair of shoes Like many contributors to his blog I would have preferred to see Neil give the good he destroyed in the bonfire to charity however I can also recognise that for him burning his clothestc was a cathartic The Taste of Night (Signs of the Zodiac, exercise that he had to go through in order to move on I can t help but wonder how he s going now that the book is out and about and he s been living this de branded life for a year or Thepilogue brought us the news that he was about to become a father for the first time and I know from xperience that once kids come into the picture verything lse has to get shoved aside to a certain xtent and I doubt he will be any different to most new fathers who s main priority is making sure their family is taken care of I liked this book It s in the same vein as No Logo No Space No Choice No Jobs but less preachy with the premise that the author that decides his obsessive love for brands is controlling and ruining his life and that th. As a product of a generation that has been sold to since birth Neil Boorman xamines the soci.hipsters like me I came across Neil s blog and was
CHARACTERS Bonfire of the Brands How I Learned to Live Without LabelsOn But it goes without saying that I bought this book because of the cover It goes without saying that I like Boorman have found myself scrabbling around in the designated kitchen #DRAWER ALREADY LATE LEAVING FOR WORK #already late leaving for work out the right bag to cart my sandwiches in It goes without saying that I find myself buying Napolina over Trattoria Verdi because the label
seems somethingBut I wasn t looking for some potted reminder that a tin of tomatoes is a tin of tomatoessomethingBut I wasn t looking for some potted reminder that a tin of tomatoes is a tin of tomatoes a tin of tomatoes and thankfully that wasn t what I got As fantastic as the weaving of his research on advertising and the psychology of consumption absolutely was particularly chilling to read the black ball corner pocket predictions and prescriptions of mid century industry analysts particularly Maser s 1924 call for the necessary manufacture of a new consumer mentality People must be trained to want and desire new things man s desire must overshadow his needs it was the story of Boorman s rapid deterioration that hooked me Images of him scuttling around the streets of London dressed all in scratchy black carrying his belongings in dangerously thin unmarked plastic carriers from the corner shop clinging desperately to his beaten up copy of Ways of Seeing drinking tap water from pub bathrooms have been stuck in my mind for days now So far alienated from the culture around him that he can no longer conduct a conversation with former friends unable to xperience the social world he was once a part of as anything other than a system of codes and coded messages repeatedly warned by his counsellor another great narrative string not to take this project too far he begins to uestion the very nature of reality of sanity and of what constitutes and legitimises identity What happens when we strip back our personal ideology when we reject the ideological norm as handed down to us sanctioned by all around us when we go off grid Can we maintain relationships Exile and Pilgrim even a sense of parsable self when the cultural lingua franca is not just lost but literally burned through In short this is some sci fi irl shitAt first I wasn t a massive fan of the narrative style the days being counted off with some arbitrary thought or topic ostensibly du jour but shortly it made sense as a construct stopping the whole thing being too preachy or confusing Boorman s reading around this topic really is bothxtensive and dense and freuently cited Considering this book was published in 2007 I was uite disappointed that the internet as a whole new kind of capitalist problem was almost ntirely glossed over Facebook was just taking over from myspace around this time youtube was still fairly new twitter and tumblr were on the way veryone was moving to gmail Boorman got rid of his tv his smartphone he talked a little about pop ups lol but was he still googling I mean the book originally started out as a blog so I understand the probable reasons he didn t want to Get Into It lack of viable research sources a whole new can of worms some generational indifference but it s still a shame I was also a little disappointed that Boorman didn t fully Hannah Montana: The Movie explore the facetious ad campaigns of recent years Though touching upon the paradox of not believing in the promises of an advert while still buying into the productbrand a primexample being Lynx he didn t really offer a viable xplanation for this and I think there s a lot still to be said about the use of humour and sarcasm in selling Why does it work for some brands and not others What is the psychological implication of our being charmed by ssentially cruelness Generally I d have liked to hear about our personal interaction with advertising some xpansion on Boorman s passing remarks that there is no them and us in this scenario no shadowy organisation seeking to control our lives that we consumers remain complicit in the business of supply and demand I feel like that s another area that hasn t been xplored nough and I m growing weary of hearing those who are somewhat savvy about consumer capitalist techniues not least myself whine about how manipulated our lives are without doing much to change things ven on an utterly personal level No matter This is a really great funny affecting memoir and a brilliant starting point avec Cardiovascular Pet: Current Concepts extensive introductory reading list forxploring contemporary radical theory Andor changing how you see v r y t h i n L as documenting his personal trials and tribulations as he tries to live a life without bran. .